OUR SERVICES
01
PLANNING SERVICES
Objective Setting – awareness vs consideration vs conversion
KPI Benchmarking – baseline-setting of performance metrics
Audience Creation – core vs custom vs lookalike
Campaign Framework – implementation game plan
Conversion Tracking – sales funnel analysis
Website/App Integration – code to track behavior
CRM Integration – seamless flow of leads into platform
Account Services – project management, account set-up, billing
Privacy Compliance – customer data protection
CREATIVE SERVICES
Theme Development – connecting audience, message & brand
Production Services – photography, video & artwork
Writing – ad copy, translation services
A/B Testing – test, learn & adjust creative dynamically
02
03
DELIVERY SERVICES
Ad Placement & Scheduling – platform(s) vs device(s) vs timing
Real-Time Monitoring – campaign performance optimization
Bid Optimization – leverage technology to buy smarter
ANALYTICAL SERVICES
Performance Reporting – custom dashboard creation
Audience Insight – deeper understanding of customer behavior
Re-Marketing – leverage data & insight to create new campaigns
04
ABOUT
US
OUR MISSION
Our mission is twofold:
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Help every business & brand be wildly successful by using Facebook as their primary advertising medium. This is our Facebook-first promise.
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Deliver a completely different agency experience for our clients by going the extra mile to delight. This is our organizational credo.
WHAT WE DO
MapForward Digital is a Facebook-first marketing agency offering a full suite of campaign management, creative, content and consulting services exclusively on Facebook, Instagram, Facebook Messenger, Facebook Marketplace, WhatsApp & Audience Network platforms. Based in Cleveland, Ohio, the MapForward Digital team has 50 years of global marketing experience spanning a wide range of B2B / B2C companies & industries.