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MTV, Trump, 383M World Cup Fans ... Facebook Headlines From The Week Ending July 20, 2018

Welcome to Facebook Friday, your weekly recap of headlines, news and notes.

POLICY, PRIVACY & POLITICS

The Biggest Spender of Political Ads on Facebook? President Trump (New York Times)

A study of political spending on Facebook found that President Donald Trump's campaign and political action committee combined to spend $274,000 since early May, the most of any political advertiser on the platform. The ads have been viewed by at least 37 million since that time.

Facebook to Start Taking Down Posts That Could Lead to Violence (Wall Street Journal)

Facebook said this week it will start removing misinformation that could spark violence, a response to mounting criticism that the flow of rumors on its platform has led to physical harm to individuals in Sri Lanka and Myanmar. Facebook will rely on local organizations of its choosing to decide what may be deemed harmful.

Study: Analysis of Top Facebook Pages Covering American Political News (Media Matters)

Study of 463 leading Facebook pages shows that partisan pages have roughly equal engagement, but right-wing pages drastically outnumber left-wing pages.

 

NEW FUNCTIONALITY

Create Ads on the Go with Ads Manager Enhancements (Social Media Today)

Facebook has added a new suite of creative tools to its Ads Manager app in order to better enable advertisers to create campaigns from their mobile devices. The new tools will make it much easier to build an effective, eye-catching Facebook ad, through the use of simple, mobile-specific tools.

Facebook Tests New Info Labels for Branded Content Partnerships (Social Media Today)

In a nod to transparency, Facebook is now testing new info labels for paid partnerships on posts. If rolled out, a new Branded Content icon would appear on the image of the post, which users would be able to click to get more information about the nature of the brand partnership. This follows suit with the recently introduced labels for political advertising.

 

NEWS YOU CAN USE

Study: Instagram Leads as Influencer Marketing Platform (eMarketer)

In a February 2018 survey by influencer marketing agency Activate, 88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago. Excluding posts on their feeds, Instagram Stories was the most popular tactic used for sponsored campaigns.

Facebook Outlines How it Tracks User Feedback for Algorithm Updates (Social Media Today)

How does Facebook go about soliciting user opinion to inform their decision-making process in this way?

Facebook published a new blog post on the topic which provides more insight into their user feedback methods, and how they’re used in development. Boils down to focus groups and larger scale surveys, often plated up on Facebook.

Facebook Watch Is Struggling to Win Fans (The Information)

Facebook Watch’s audience numbers are reportedly disappointing some of the section’s show creators and Facebook’s own metrics show its midroll ads “have alienated many users.”   

 

OTHER HEADLINES

Report: Instagram May Have 95M Bot Accounts (The Information)

Instagram may have as many as 95 million bots posing as real accounts, making the platform the next frontier in the fight against misinformation, fake news and political propaganda. The publication's estimates are based on a study conducted by researcher Ghost Data.

MTV Taps Influencers to Announce VMA Nominations on Instagram's IGTV (AdWeek)

MTV announced nominations for this year’s Video Music Awards on IGTV, Instagram’s long-form video hub that launched last month. The channel partnered with social influencers on Instagram to reveal the award show’s nominees in original videos.

How the World Cheered Soccor's Finest on Facebook and Instagram (Facebook)

The world came together on Facebook and Instagram, with 383 million people and 272 million people, respectively, interacting across the platforms throughout the tournament.