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Facebook Friday - 6/1/18

Welcome to Facebook Friday, your weekly recap of news and notes. Short work-week, but a lot to still unpack in these 8 headlines.

 

PRIVACY & FAKE-NEWS CRISIS

Can Advertisers Still Trust Facebook? (eMarketer Podcast Series)

A 22-minute interview with Facebook’s VP of Global Marketing Carolyn Everson to discuss the company’s relationship with advertisers and how it's working to balance targeted advertising and privacy. Key excerpt: Ms. Everson’s outline of how Facebook breaks down its overall responsibility in four areas:

  1. Election integrity (ad transparency)
  2. Combat fake news (reduce spam & click bait, fake accts, reduce hoaxes passed along)
  3. Data privacy (not a new phenomenon but certainly more attention)
  4. Brand safety

Facebook’s New Political Ad Rules May Disrupt June 5th Primaries (The Verge)

Speaking of election integrity, here’s an interesting look at how politicians – now a key user of Facebook’s advertising platform thanks to Donald Trump’s 2016 presidential campaign – are being blocked from buying ads while they wait on authorization codes.

 The Cost of I’m Sorry (WSJ)

iSpotTV data indicates Facebook had spent $30 million on TV commercials through May 29 as part of its “Here Together” ad campaign. We’re into week 5 of the effort and other promotional elements include print, outdoor and radio.

Study: Facebook Reputation Scores Rebound Amid Scandals. (WSJ)

Last week it was a Goldman Sachs report. This week, Ponemon Institute reported that Facebook’s reputation scores jumped from 28% in April to 47% in May providing another signal that the company is weathering the storm. The numbers are still below the 2017 level of near 80% prior to all these issues surfacing. 

 

NEW FUNCTIONALITY

Facebook Tests a New, Simplified Way to Create Instant Articles (Social Media Today)

The company is testing a new tool which simplifies the process of creating Instant Articles. According to Facebook, people will read 20% more of an Instant Article post, likely because they load up to 10x faster than standard web links. Facebook also says that readers are also 70% less likely to abandon the content.

 

NEWS YOU CAN USE

The Best Times and Days to Post on Facebook, Instagram and Twitter (Social Media Today)

The team at Unmetric analyzed 100 U.S. brands and their social media activity, and based on their research, here's when you should post:

  • Facebook: Wed & Thurs – 9am – 2pm
  • Instagram: Sun, Tues & Weds – 10am – 7pm
  • Twitter: Tues & Weds – 11am – 12pm

Hot Topics in the United States for April 2018 (Facebook)

Each month, Facebook releases its “Hot Topics” report that shares the most popular conversations that grew on Facebook and Instagram. A lot to scan here when you click on the link.

 

OTHER HEADLINES

Mary Meeker’s 2018 Internet Report (Recode)

It’s that time of year again, when Mary Meeker unloads her highly anticipated internet trends report for the Code Conference crowd in Rancho Palos Verdes, Calif. This year, the Kleiner Perkins Caufield & Byers partner released 294 slides in rapid succession, covering everything from smartphone behavior in the U.S. to tech company competition in China.