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Welcome to Facebook Friday, your weekly recap of news and notes.
POLICY, PRIVACY & POLITICS
Research Suggests that Facebook's Efforts to Halt the Spread of Fake News are Working (Social Media Today)
According to Facebook, three independent analysis reports - conducted by researchers from Stanford University/New York University, the University of Michigan, and French newspaper Le Monde - have all come to the same conclusion: Facebook's efforts to limit the spread of fake news are working.
Facebook Can Now Evaluate False Headlines Separately from False Articles (Social Media Today)
Facebook has this week confirmed that it is now able to penalize false news and false headlines separately, after concerns that the two are not always connected.
Report Finds Facebook's Political Ad Transparency Efforts Can be Easily Manipulated (Social Media Today)
According to a new report from VICE, Facebook's recently launched political ad transparency measures, which enable users to see who, exactly, has paid for any political ad on the platform, can be easily misused to falsely represent such data. Facebook rolled out its political ad transparency tools last October, then expanded them to 'issues' based ads in April.
Facebook Launches New Attribution Dashboard to Better Track Facebook Ad Performance (Social Media Today)
Facebook Attribution is a new measurement tool that's designed to give marketers a more holistic view of the customer journey, both on and off Facebook. It allows users to assess the impact of cross-device behavior, identify best-performing campaigns, publishers, or channels, and determine the estimated incremental impact of Facebook campaigns, all in part due to a new data-driven attribution model.
Facebook's Testing Video Polls Within Ads (Social Media Today)
Facebook's running a new test which enables selected advertisers to add video polls to their Facebook ads. It enables viewers to interact with the ad, with a dedicated poll included to help boost engagement.
Facebook is building Lasso, a video music app to steal TikTok’s teens (Tech Crunch)
Facebook is working on a new app that it hopes could win back the attention of teens while capitalizing on its recently attained major label music licenses. Facebook is building a standalone product where users can record and share videos of themselves lip syncing or dancing to popular songs, according to information from current and former Facebook employees. The app is designed to be a standalone competitor to Musical.ly.
Facebook Announces Messenger 4 (Facebook)
To accommodate the more than 1.3 billion people using Messenger each month, the company is rolling out a new, simplified version of Messenger that brings the focus back to messaging and connecting. The new Messenger experience will be easier to navigate, with three main tabs instead of nine. The opportunities for advertisers on Messenger are not changing as part of this release.
NEWS YOU CAN USE
Q3 Earnings: Facebook doubles down on Stories as revenue growth hits 6-year low (Mobile Marketer)
Facebook reported a 33% increase in revenue for a total of $13.73 billion for Q3 2018 — falling short of analysts' expectations for revenue totaling $13.77 billion — and the company’s lowest percentage increase in the past six years, according to The Wall Street Journal.
Instagram Stories has Become a ‘box to check’ in all Facebook Campaigns, Buyers Say (Digiday)
That hesitance to advertise on Facebook Stories comes even amid scale. Facebook Stories has 300 million daily active users, the company reported in September. Meanwhile, Snapchat has 188 million daily active users overall, as of August. Instagram Stories is leading with 400 million daily active users, Facebook reported in June.
Facebook Publishes New Report on the Brand Potential of Stories (Social Media Today)
To provide some insight into the potential of Stories for businesses, Facebook has published a new report into exactly that. The report, conducted by Ipsos, incorporates feedback from more than 18,000 people, aged between 13 and 54, from across 12 countries who've self-reported using stories on Facebook's family of apps (Facebook, Instagram, WhatsApp, Messenger).