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Politics, Portal & Privacy Dominate This Week's News - Facebook Friday for Week Ending 11/9

Welcome to Facebook Friday, your weekly recap of news and notes.

 

POLICY, PRIVACY & POLITICS

Facebook Removed 115 Accounts in the Run-Up to the Midterm Elections (Fortune)

Facebook has removed more than 100 social media accounts to ensure its services weren’t used to influence the election, the company said this week. In its investigation into social media use to interfere with the 2018 Midterm Elections, Facebook found 30 Facebook accounts and 85 Instagram accounts that “may be engaged in coordinated inauthentic behavior.”

Facebook Is the Least Trusted Major Tech Company When it Comes to Safeguarding Personal Data, Poll Finds (Fortune)

Facebook is the least trustworthy of all major tech companies when it comes to safeguarding user data, according to a new national poll conducted for Fortune, highlighting the major challenges the company faces following a series of recent privacy blunders. Only 22% of Americans said that they trust Facebook with their personal information, far less than Amazon (49%), Google (41%), Microsoft (40%), and Apple (39%).

Buying a Portal? Facebook Executive Answers Questions on Privacy (Bloomberg)

The Portal went on sale in the U.S. Thursday. But if people are going to put a Facebook-designed video device in their homes, they’re going to need to know a few things about its privacy features first. Bloomberg asked Andrew Bosworth, vice president of consumer hardware, if he could help clear things up.

 

NEW FUNCTIONALITY

Instagram’s next cash cow: instant Promote ads for Stories (techcrunch)

A new ad type called “Promote” for Stories allows Instagram business pages to show their slideshows to more users without doing much work. Instagram confirms to TechCrunch that Promote for Stories works similarly to Facebook’s Boost option that lets them pay to instantly show their feed posts to more users.

 

NEWS YOU CAN USE

IGTV Hopes for Virality with Stories Previews (techcrunch)

IGTV hasn’t quite blown up like Instagram Stories since launching in June, but a combination could bring some much-needed attention to the app’s longer form video hub. Instagram launched this week the ability to share a preview image of an IGTV video to your Instagram Story. Friends can tap through to actually watch the full video on IGTV.

Social Media Growth is Over in the U.S. — Which is its Most Valuable Market? (Recode)

Facebook, Twitter and Snapchat are no longer adding new users in the United States. Facebook’s daily user base has been the same for the past three quarters. Twitter and Snapchat have both lost users in the U.S. or North America, respectively, in back-to-back quarters.

Facebook is Separating Workplace From the Main Facebook site to Appease Business Customers Concerned About Security (CNBC)

Workplace by Facebook, the company's enterprise business, is moving onto a website domain separate from Facebook.com in an effort to build trust with customers and build its brand. The service, which competes with Slack and other enterprise communications services, is used by 30,000 organizations, including Walmart, Starbucks and Chevron, according to the most recent figures Facebook shared in October 2017.

 

OTHER HEADLINES

  • Instagram Analytics launches in beta; to be woven into Facebook Analytics platform (techcrunch)
  • Facebook properties saw content consumption slide 7% in September, analysis finds (Marketing Dive)
  • Macy's creates personalized Instagram gift guides for holiday shoppers (Marketing Dive)