Facebook Friday - 6/8/18
June 8, 2018
Welcome to Facebook Friday, your weekly recap of news and notes.
PRIVACY & FAKE-NEWS CRISIS
Data to Phone Makers; Private Posts Public - Another Week of Privacy Issues (New York Times, Recode)
Despite its best efforts to diffuse, privacy glitches dominated the headlines this week with a New York Times article revealing on Monday details of deals Facebook struck with around 60 device makers, including Apple, Amazon, Microsoft, Samsung and several U.S. government-sensitive Chinese brands. Late Thursday afternoon news broke from Recode of a Facebook software bug that exposed private posts of up to 14 million users. Facebook said the bug occurred when the company was creating a new way to share featured items on a user’s profile, such as photos.
Now Hiring… Facebook Fact Checkers (The Guardian)
The Guardian reports today that Facebook has posted jobs this week for “news credibility specialists” to fact-check content that appears on its site.
Facebook Sets Original News Slate on Watch Platform; Expected July Roll Out (Deadline)
Facebook has unveiled its first slate of funded news shows within its Facebook Watch platform, with ABC News, CNN, Fox News and others lining up for the experiment. While there is an obvious revenue-sharing play here with publishers, Facebook is positioning the formal play into news as a “destination for high quality and timely news content on the platform.” They may be onto something; a recent Pew Research Center study found that 44% of U.S. adults get some or all of their news through Facebook.
'Trending' Topics Section Comes Down (Fortune)
Staying on the news theme… Facebook announced this week that it’s killing its trending news summaries at the top of your home page. It wasn’t popular and they want to “make way for future news experiences” on the platform.
Instagram Explores Longform Video (WSJ)
Instagram is testing a new feature that will include long-form video up to an hour in length, according to a report on Wednesday in the Wall Street Journal. The maximum length video users can post today is one minute. Reports indicate Instagram will offer a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution. More news on this is slated for later this month.
Facebook Launches Ads In Marketplace (Forbes)
Introduced in 2016, Marketplace is a Craigslist-like platform where users buy and sell locally. Facebook announced that businesses can now place ads in the Marketplace in order to reach people where they shop. The ads from businesses will appear side-by-side with other products and services in Marketplace.
Share Videos with Music on Facebook (Facebook)
Facebook is working with the music industry to enable users to include original, copyrighted music in their videos / stories with an eye toward opening up more creativity and keeping video enhancements front and center. In test mode now.
NEWS YOU CAN USE
New Tools for Nonprofit Fundraisers (Facebook)
People use Facebook Fundraisers to support the causes and organizations that mean the most to them. Earlier this week, the company added new features to help make fundraisers more impactful and accessible:
- Brand and public figure Pages can now fundraise for nonprofit causes.
- Nonprofit Pages can now also start fundraisers for their own causes.
- People can now invite friends to manage a fundraiser together, helping to expand their network of supporters.
Under the Hood with Instagram’s Algorithm (Social Media Today)
Instagram’s algorithm takes into account three main factors, which weight the system more than anything else: Interest, Timeliness and Relationship. This was shared earlier this week with several tech journalists. The key nugget was how the system will assess the actual visual content of posts via Instagram’s image recognition tools.
Christmas in June: Facebook Releases Holiday Shopping Behaviors (Social Media Today)
Just in time for Q4 activation, a new research report looks at how shoppers are using social media and their mobile devices in the holiday shopping journey.
America’s Teens Are Choosing YouTube Over Facebook So Will New Lip Sync Live Functionality Draw Them Back? (Bloomberg, TechCrunch)
Facebook dominated among people aged 13-17 three years ago. Now just 51% of teens in that age group say they use Facebook, with YouTube, Facebook-owned Instagram and Snapchat coming out as the most popular social networks (in that order). To re-capture the important demographic, Facebook announced this week that it is testing a feature that rivals popular teen app Musically. Called Lip Sync Live, the feature lets users mime along to a popular song on a Facebook Live broadcast. Remains to be seen if fast-follower strategy (that is working so well in the Instagram-Snap Chat battle) will work with in the music space on Facebook.
WhatsHappened with WhatsApp Founders? (WSJ)
Facebook’s $22 billion purchase of WhatsApp in 2014 gave it access to more than 1 billion people who send around 65 billion messages each day. But for advertisers, there’s been no path to take advantage of its scale. The Wall Street Journal has an interesting, inside view of the philosophical differences on monetizing the tool which ultimately led to the two WhatsApp founders leaving.
Facebook Friday - 6/1/18
June 1, 2018
Welcome to Facebook Friday, your weekly recap of news and notes. Short work-week, but a lot to still unpack in these 8 headlines.
PRIVACY & FAKE-NEWS CRISIS
Can Advertisers Still Trust Facebook? (eMarketer Podcast Series)
A 22-minute interview with Facebook’s VP of Global Marketing Carolyn Everson to discuss the company’s relationship with advertisers and how it's working to balance targeted advertising and privacy. Key excerpt: Ms. Everson’s outline of how Facebook breaks down its overall responsibility in four areas:
- Election integrity (ad transparency)
- Combat fake news (reduce spam & click bait, fake accts, reduce hoaxes passed along)
- Data privacy (not a new phenomenon but certainly more attention)
- Brand safety
Facebook’s New Political Ad Rules May Disrupt June 5th Primaries (The Verge)
Speaking of election integrity, here’s an interesting look at how politicians – now a key user of Facebook’s advertising platform thanks to Donald Trump’s 2016 presidential campaign – are being blocked from buying ads while they wait on authorization codes.
The Cost of I’m Sorry (WSJ)
iSpotTV data indicates Facebook had spent $30 million on TV commercials through May 29 as part of its “Here Together” ad campaign. We’re into week 5 of the effort and other promotional elements include print, outdoor and radio.
Study: Facebook Reputation Scores Rebound Amid Scandals. (WSJ)
Last week it was a Goldman Sachs report. This week, Ponemon Institute reported that Facebook’s reputation scores jumped from 28% in April to 47% in May providing another signal that the company is weathering the storm. The numbers are still below the 2017 level of near 80% prior to all these issues surfacing.
Facebook Tests a New, Simplified Way to Create Instant Articles (Social Media Today)
The company is testing a new tool which simplifies the process of creating Instant Articles. According to Facebook, people will read 20% more of an Instant Article post, likely because they load up to 10x faster than standard web links. Facebook also says that readers are also 70% less likely to abandon the content.
NEWS YOU CAN USE
The Best Times and Days to Post on Facebook, Instagram and Twitter (Social Media Today)
The team at Unmetric analyzed 100 U.S. brands and their social media activity, and based on their research, here's when you should post:
- Facebook: Wed & Thurs – 9am – 2pm
- Instagram: Sun, Tues & Weds – 10am – 7pm
- Twitter: Tues & Weds – 11am – 12pm
Hot Topics in the United States for April 2018 (Facebook)
Each month, Facebook releases its “Hot Topics” report that shares the most popular conversations that grew on Facebook and Instagram. A lot to scan here when you click on the link.
Mary Meeker’s 2018 Internet Report (Recode)
It’s that time of year again, when Mary Meeker unloads her highly anticipated internet trends report for the Code Conference crowd in Rancho Palos Verdes, Calif. This year, the Kleiner Perkins Caufield & Byers partner released 294 slides in rapid succession, covering everything from smartphone behavior in the U.S. to tech company competition in China.