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MTV, Trump, 383M World Cup Fans ... Facebook Headlines From The Week Ending July 20, 2018

July 20, 2018

Welcome to Facebook Friday, your weekly recap of headlines, news and notes.


The Biggest Spender of Political Ads on Facebook? President Trump (New York Times)

A study of political spending on Facebook found that President Donald Trump's campaign and political action committee combined to spend $274,000 since early May, the most of any political advertiser on the platform. The ads have been viewed by at least 37 million since that time.

Facebook to Start Taking Down Posts That Could Lead to Violence (Wall Street Journal)

Facebook said this week it will start removing misinformation that could spark violence, a response to mounting criticism that the flow of rumors on its platform has led to physical harm to individuals in Sri Lanka and Myanmar. Facebook will rely on local organizations of its choosing to decide what may be deemed harmful.

Study: Analysis of Top Facebook Pages Covering American Political News (Media Matters)

Study of 463 leading Facebook pages shows that partisan pages have roughly equal engagement, but right-wing pages drastically outnumber left-wing pages.



Create Ads on the Go with Ads Manager Enhancements (Social Media Today)

Facebook has added a new suite of creative tools to its Ads Manager app in order to better enable advertisers to create campaigns from their mobile devices. The new tools will make it much easier to build an effective, eye-catching Facebook ad, through the use of simple, mobile-specific tools.

Facebook Tests New Info Labels for Branded Content Partnerships (Social Media Today)

In a nod to transparency, Facebook is now testing new info labels for paid partnerships on posts. If rolled out, a new Branded Content icon would appear on the image of the post, which users would be able to click to get more information about the nature of the brand partnership. This follows suit with the recently introduced labels for political advertising.



Study: Instagram Leads as Influencer Marketing Platform (eMarketer)

In a February 2018 survey by influencer marketing agency Activate, 88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago. Excluding posts on their feeds, Instagram Stories was the most popular tactic used for sponsored campaigns.

Facebook Outlines How it Tracks User Feedback for Algorithm Updates (Social Media Today)

How does Facebook go about soliciting user opinion to inform their decision-making process in this way?

Facebook published a new blog post on the topic which provides more insight into their user feedback methods, and how they’re used in development. Boils down to focus groups and larger scale surveys, often plated up on Facebook.

Facebook Watch Is Struggling to Win Fans (The Information)

Facebook Watch’s audience numbers are reportedly disappointing some of the section’s show creators and Facebook’s own metrics show its midroll ads “have alienated many users.”   



Report: Instagram May Have 95M Bot Accounts (The Information)

Instagram may have as many as 95 million bots posing as real accounts, making the platform the next frontier in the fight against misinformation, fake news and political propaganda. The publication's estimates are based on a study conducted by researcher Ghost Data.

MTV Taps Influencers to Announce VMA Nominations on Instagram's IGTV (AdWeek)

MTV announced nominations for this year’s Video Music Awards on IGTV, Instagram’s long-form video hub that launched last month. The channel partnered with social influencers on Instagram to reveal the award show’s nominees in original videos.

How the World Cheered Soccor's Finest on Facebook and Instagram (Facebook)

The world came together on Facebook and Instagram, with 383 million people and 272 million people, respectively, interacting across the platforms throughout the tournament.


Facebook Debuts Original News Shows on Monday; Advertisers Gain new AR tools & More Headlines from the Week Ending July 13, 2018

July 13, 2018

Welcome to Facebook Friday, your weekly recap of headlines, news and notes.


Facebook Is Getting Its First Big Fine Over the Cambridge Analytica Scandal (Fortune)

The U.K.'s privacy watchdog, the Information Commissioner's Office, said this week it’s going to fine Facebook approximately $600k because it said it broke the law by failing to protect people’s information and it wasn’t transparent about how its users’ data was being harvested by third parties.


New Facebook AR Ads Will Enable Users to Virtually Try On Products (Social Media Today)

Facebook’s looking to take its augmented reality tools to the next stage with a new ad type that will enable users to virtually try on different products, like make-up and sunglasses, direct from their News Feeds.

Users will be able to click the ads' "tap to try it on" button to superimpose a pair of Michael Kors sunglasses on their face to see how they look, and then make a purchase directly in the app. Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King will start testing the AR ad format later this summer.

Video Creation Kit Launches (TechCrunch)

TechCrunch reported this week that Facebook is rolling out a new Video Creation Kit, which will enable brands to create video assets from still images for ads on Facebook, Instagram, Messenger and Audience Network. Planned release to all advertisers is slated for August. According to weight loss company Noom, which has been testing out these tools, the resulting videos performed 77 percent better than the static images.


Facebook Announces News Programming for Watch, Releases News Schedule (Social Media Today)

Last month, Facebook announced its upcoming slate of exclusive video news programs for Watch. Now, rather than relying on an algorithm to highlight the news of the day, Facebook will be able to choose the publishers it works with - so if you want news content on the platform, you can just switch over to Watch. It all starts July 16. Check out this video promoting the news service debut. 

Facebook Will Begin Testing a New Highlights Option for Facebook Stories Content (Social Media Today)

Facebook confirmed this week that it will soon be rolling out a new Stories Highlights feature for profiles, similar to what’s currently available on Instagram. This comes only weeks after Facebook rolled out its Stories Archive for Facebook Stories, giving users an option to save and re-share their best Stories content.


Facebook in Talks with Soccer's Cristiano Ronaldo for Reality Show (Variety)

Facebook is in talks to develop a reality show about global soccer superstar Cristiano Ronaldo for Facebook Watch. The Portuguese player may get paid about $10 million for a 13-episode show on the social-media giant’s video platform for TV-style content. Ronaldo has more than 120 million followers for his official Facebook page, making him the most popular athlete on the social network. He also is one of the most-recognized sports celebrities worldwide as a player for the Spanish pro team Real Madrid.

Separately, Facebook won the live broadcast rights to show English Premier League soccer games in Thailand, Vietnam, Cambodia and Laos, which have an enormous following of British games, per The Times of London. The social network paid £200 million ($267 million) at auction to show each season's 380 games, topping bids from BeIN Sports and Fox Sports Asia.

Instagram Officially Launches Question Stickers in Stories (Social Media Today)

While it had already been seen in expanded testing, Instagram has now officially confirmed that it’s rolling out its new ‘question sticker’ for Instagram Stories to all users. Along with regular and ‘emoji slider’ polls, the tool could give brands, in particular, another way to gather feedback from their audience, with questions relating to new products, ideas, opinion, etc.

Facebook Will ‘Figure Out’ Ads on WhatsApp but Is Focusing on Business Tools for Now (AdWeek)

Facebook is hopeful about its plans to build out WhatsApp’s offerings for business accounts, but it’s staying mum on whether ads might be coming to the encrypted messaging service.

In the immediate future, Facebook’s focus is on building tools that will make WhatsApp a friendlier and easier platform for businesses. And with that investment comes monetization opportunities. For one thing, WhatsApp has said it’s testing enterprise business tools for big companies like airlines and banks that want to communicate with consumers on the messaging service. Neither the WhatsApp Business tools nor the enterprise tools include the ability for businesses to target WhatsApp users, a WhatsApp spokesperson said.

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