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5 Ways to Use Facebook on Giving Tuesday - Facebook Friday Headlines for Week Ending 9/14

September 14, 2018

POLICY, PRIVACY & POLITICS

Google, Facebook Dealt Blow by EU Lawmakers on Copyright (Bloomberg)

Tech platforms and internet activists protested the outcome of a European Parliament vote Wednesday to back copyright rules that would help video, music and other rights holders seek compensation for use of their content online. Google, Facebook and other tech firms may soon be forced to negotiate licenses for content that appears on their sites, creating legal headaches for the companies, after lawmakers broadly supported a legislative proposal for new copyright rules, unveiled in 2016 by the European Commission.

Here Comes Another EU Law Threatening Google and Facebook With Enormous Fines Law (Fortune)

The European Union may hit companies such as Google, Facebook and Twitter with yet another new law that comes with massive fines for non-compliance, and this time it’s all about terror. Much as the General Data Protection Regulation threatens companies with fines of up to 4% of global revenues if they break the EU’s privacy rules, a new piece of legislation would levy similar penalties if they don’t remove terrorist propaganda from their platforms within an hour of a “competent” authority telling them to do so.

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Facebook tunes up ads with enhanced tracking, more transparent placement (Marketing Dive)

Facebook announced that it is adding new features, including publisher lists and publisher delivery reports, across in-stream videos, Instant Articles and audience network. Facebook is expanding the sharing of full lists of publishers monetizing their sites and apps so that advertisers can see where their ads are being delivered before starting a campaign. Advertisers will also be able to see a list of publisher sites where their ads appear by downloading a publisher delivery report.

Instagram's Testing Video Tagging, Another Sharing Option (Social Media Today)

Instagram is testing a way to allow users to tag their friends in their video posts, not just in photos, TechCrunch has learned and the company confirmed. The option works similarly to tagging photos, but instead of pressing the small icon at the bottom left to see the list of tagged names appear over top of the content – something that would be more difficult with videos – the button links to a list of tagged people.

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Facebook unwraps holiday-themed overlays, video templates and personalized storefronts (Marketing Dive)

The company is expanding overlays for dynamic ads so advertisers can build customizable templates to fit holiday promotions or non-seasonal campaigns. Two unnamed major retailers increased their return on ad spend by 40% after testing the overlays, Facebook said. Overlays for dynamic ads were launched last year to let advertisers add price and discount tags on product ads. The social network also said it will debut holiday-themed templates and stickers to its new video creation kit to help advertisers highlight specific products with timely visuals. 

Facebook Renames its Immersive 'Canvas' Ads and Provides New Engagement Options (Social Media Today)

Facebook is giving its immersive Canvas ad option an update, with a new name ('Instant Experience'), some new back-end tweaks to improve load time and performance, and new creative template options to make them easier than ever to implement. Canvas ads, which Facebook rolled out to all advertisers back in 2016, essentially offer a mini-website experience within Facebook itself, with the ads taking up the whole screen when clicked. Advertisers will also be allowed to integrate Facebook Pixel and third-party pixels into their Instant Experience campaigns.

5 Ways to Use Facebook to Promote Your Organization's Giving Tuesday Campaign (Social Media Today)

How can you use Facebook to get your supporters and online community to actually raise money for you on Giving Tuesday, and beyond? Here are some tips.

OTHER HEADLINES

  • Instagram COO Marne Levine is headed back to Facebook to become one of its top executives (Recode)
  • Facebook Messenger Ads: How to Use Them in Your Business (Digital Marketer)
  • Can Mark Zuckerberg Fix Facebook Before It Breaks Democracy? (The New Yorker)
 

5 things we learned from Facebook & Twitter hearings ... Facebook Friday For Week Ending September 7, 2018

September 7, 2018

POLICY, PRIVACY & POLITICS

5 things we learned from the Facebook and Twitter hearings (Digiday)

The tech platforms were back in Washington on Tuesday to answer senators’ questions on how their systems should and could change in the wake of election interference. The U.S. Senate Select Committee on Intelligence had invited the leaders of Facebook, Google and Twitter to speak on foreign influence operations on social media. This is what we learned…

What tech companies have to fear from antitrust law (The Verge)

Here’s the case against four of the movement’s biggest targets, and what they might look like if they came out on the losing end. The monopoly-busting case against Google, Amazon, Uber and Facebook.

 

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Instagram's Looking to Launch a Standalone App for Online Shopping (Social Media Today)

The app - which may be called IG Shopping - would let users browse collections of goods from merchants that they follow, and purchase them directly within the app.

 

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Instagram Launches New 'Parent's Guide' to Help Better Understand and Manage Time Spent (Social Media Today)

Following parent company Facebook's lead on the 'time well spent' movement, Instagram has launched a new resource to help parents better understand what their children are doing on the platform, and how to manage their time.

New Study Shows Growing Number of People Taking Extended Breaks from Facebook Use (Social Media Today)

According to a new report from Pew Research, many people have - 42% of the 4,600 respondents included in the survey indicated that they’ve taken a break from checking Facebook for a period of several weeks or more within the last 12 months, while 26% said that they’d deleted the Facebook app altogether in response to concerns.

 

OTHER HEADLINES

  • Facebook to Build $1 Billion Data Center in Singapore (Fortune)
 
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