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Facebook Friday - 5/25/18

May 25, 2018

Welcome to Facebook Friday, your weekly recap of news and notes. Busy week as Mr. Zuckerberg went overseas to tip-toe with lawmakers while the company ratcheted-up their campaign to mitigate News Feed fake-news.



  • No European vacation during CEO tour to region (WSJ) Zuckerberg meets with EU lawmakers and French President Macron to tamper down fake-news and data concerns. He stays on-point with messaging consistent with Congressional hearing earlier this month.
  • Full-court press on fake-news (Social Media Today) In addition to the recently released public image ads and homepage educational campaign, Facebook just produced a 13-minute behind-the-scenes “Facing Facts” video on how they are working to mitigate fake-news and bad actors from their news feed. Fascinating look. Also, the company issued a request for proposals from academics eager to study false news on the platform. 
  • GDPR activist already filing complaints against Facebook (TechCrunch) Today is day 1 of the much-anticipated General Data Protection Regulations – or GDPR. Facebook privacy critic, Max Schrems, is on the offensive already. He feels the company is forcing consent vs. allowing users free choice to opt-in to the revamped privacy statements. (TechCrunch)
  • Report: Facebook unharmed by Cambridge Analytica crisis (Business Insider) Goldman Sachs report says number of active mobile users & time spent on the platform rose in April compared to the same month a year earlier. 



  • Facebook tests influencer search engine for marketers (TechCrunch) Facebook wants to help businesses find creators who can reach their target audience in an authentic way, while allowing creators a path to monetizing their Facebook content and fan base. ‘Branded Content Matching’ platform in test mode.
  • Facebook launches new tools for Groups, improving functionality and potential (Social Media Today) Facebook continues to add more tools to groups, boosting the functionality, and potential, of the option. Facebook Groups now have more than a billion monthly active users, which is more than Instagram and Snapchat combined. And according to Facebook more than 100 million people are members of what they call "very meaningful" groups.
  • Instagram launches option to mute profiles; other new SnapChat-esque tools (Social Media Today) New option of muting profiles will enable users to stop seeing updates from people without having to unfollow them. Other SnapChat-like functionality in the works: (1) time spent in app listing, (2) music stickers, (3) slow motion mode, (4) cinemagraphs and (5) Q and A stickers.
  • New home service professional experience in Marketplace (Facebook) More people ask for recommendations related to home services on Facebook in the US than any other topic. As a result, Facebook announced a partnership with Handy, HomeAdvisor and Porch to help users easily manage their next home project from proposal to completion with rated professionals.
  •  Evolving WhatsApp could present new opportunities for brands (Social Media Today) WhatsApp looks to be giving business tools more focus, with advanced features and tools now being rolled out. New functionality includes new group tools and video calling.



  • Publisher trade association pens letter to Facebook (WSJ) News Media Alliance wrote in a letter to Facebook that the platform’s new political ad transparency policies blur the lines between reporting and propaganda. Publishers clearly concerned about potential financial impact from lost political advertising due to new policy.
  • Facebook jumps 22 spots in latest Fortune 500 rankings. (Fortune) New spot is #76 buoyed by a 47% year-over-year increase in revenue and 57% profit gain.
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