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Facebook Releases New Report on Customer Friction Points, and How to Resolve Them

November 23, 2018

Welcome to Facebook Friday, your weekly recap of news and notes.

 

POLICY, PRIVACY & POLITICS

The "System Failed:" Facebook’s Outgoing Policy Chief Takes the Fall for Smear Tactics (Fortune)

A week back, a bombshell New York Times story severely tarnished the image of Facebook CEO Sheryl Sandberg by detailing the company’s deflection and smear tactics in the face of scandals over Russian disinformation and Cambridge Analytica’s misuse of people’s data. Now another Facebooker has taken the fall for hiring Definers, the conservative outfit in question. TechCrunch reported on an internal memo by Facebook’s outgoing public policy chief, Elliot Schrage, in which he takes responsibility for hiring Definers to “positively distinguish us from competitors” — but not to pump out fake news.

 

NEW FUNCTIONALITY

Facebook's Newest Feature Tells Users to Get Off Facebook (Fortune)

Facebook is rolling out a new feature that tracks and tells users exactly how much time they spend on its app, TechCrunch reports. This also comes a week after the company rolled out a parallel time tracker for Instagram. Last year, Facebook cited academic studies and internal research in a blog post that stated, “In general, when people spend a lot of time passively consuming information — reading but not interacting with people — they report feeling worse afterward.”

 

NEWS YOU CAN USE

Facebook Releases New Report on Customer Friction Points, and How to Resolve Them (Social Media Today)

According to Facebook, 80% of consumers say that the experience a business provides is just as crucial as its goods or services. That's a key stat to keep in mind, and the focus of a new report from Facebook which looks at customer friction points along the path to purchase. For the report, Facebook collaborated with Boston Consulting Group to analyze friction points, and their associated costs, across industries in the Asia Pacific region.

Big Changes Coming to Facebook's Messaging Platform (Social Media Today)

As of January 1st, Facebook Pages will need to have successfully been approved for subscription messaging permissions - if not, they won’t be able to send the free messaging type called 'non-promotional subscription messaging'.

Facebook is shutting down its connected-TV ad network (Digiday)

Facebook’s effort to extend its ad business to the television screen is running into problems. Two years after Facebook extended its Audience Network ad network to the connected-TV market, Facebook is shutting down the connected-TV side of its ad network and will stop selling ads.

Instagram Rolls Out More On-Platform Shopping Options for the Holidays (Social Media Today)

With 500 million daily active users, 80% of whom follow at least one business account, and with the main focus of the platform being on visual elements, it makes sense for Instagram to look to capitalize on its eCommerce potential. Instagram has been developing its Shopping Tags feature for some time, which it recently expanded to Instagram Stories. And now, ahead of the holiday shopping season, Instagram has announced three more shopping tools to help businesses capitalize on buyer intent and interest.

Facebook Rolls Out News Feed Algorithm Update to Disincentivize Controversial Content (Social Media Today)

In a long letter addressing Facebook's progress in tackling the platform's problems with user safety and the spread of misinformation, Facebook CEO Mark Zuckerberg has outlined a new News Feed algorithm update which aims to limit the incentive for Pages to share sensationalized content.

 

OTHER HEADLINES

  • Facebook's Ads System Suffers Glitch Days Before Black Friday (Bloomberg)
  • Facebook’s Zuckerberg Says He Has No Plans to Step Down as Chairman (Wall Street Journal)
 

Politics, Portal & Privacy Dominate This Week's News - Facebook Friday for Week Ending 11/9

November 9, 2018

Welcome to Facebook Friday, your weekly recap of news and notes.

 

POLICY, PRIVACY & POLITICS

Facebook Removed 115 Accounts in the Run-Up to the Midterm Elections (Fortune)

Facebook has removed more than 100 social media accounts to ensure its services weren’t used to influence the election, the company said this week. In its investigation into social media use to interfere with the 2018 Midterm Elections, Facebook found 30 Facebook accounts and 85 Instagram accounts that “may be engaged in coordinated inauthentic behavior.”

Facebook Is the Least Trusted Major Tech Company When it Comes to Safeguarding Personal Data, Poll Finds (Fortune)

Facebook is the least trustworthy of all major tech companies when it comes to safeguarding user data, according to a new national poll conducted for Fortune, highlighting the major challenges the company faces following a series of recent privacy blunders. Only 22% of Americans said that they trust Facebook with their personal information, far less than Amazon (49%), Google (41%), Microsoft (40%), and Apple (39%).

Buying a Portal? Facebook Executive Answers Questions on Privacy (Bloomberg)

The Portal went on sale in the U.S. Thursday. But if people are going to put a Facebook-designed video device in their homes, they’re going to need to know a few things about its privacy features first. Bloomberg asked Andrew Bosworth, vice president of consumer hardware, if he could help clear things up.

 

NEW FUNCTIONALITY

Instagram’s next cash cow: instant Promote ads for Stories (techcrunch)

A new ad type called “Promote” for Stories allows Instagram business pages to show their slideshows to more users without doing much work. Instagram confirms to TechCrunch that Promote for Stories works similarly to Facebook’s Boost option that lets them pay to instantly show their feed posts to more users.

 

NEWS YOU CAN USE

IGTV Hopes for Virality with Stories Previews (techcrunch)

IGTV hasn’t quite blown up like Instagram Stories since launching in June, but a combination could bring some much-needed attention to the app’s longer form video hub. Instagram launched this week the ability to share a preview image of an IGTV video to your Instagram Story. Friends can tap through to actually watch the full video on IGTV.

Social Media Growth is Over in the U.S. — Which is its Most Valuable Market? (Recode)

Facebook, Twitter and Snapchat are no longer adding new users in the United States. Facebook’s daily user base has been the same for the past three quarters. Twitter and Snapchat have both lost users in the U.S. or North America, respectively, in back-to-back quarters.

Facebook is Separating Workplace From the Main Facebook site to Appease Business Customers Concerned About Security (CNBC)

Workplace by Facebook, the company's enterprise business, is moving onto a website domain separate from Facebook.com in an effort to build trust with customers and build its brand. The service, which competes with Slack and other enterprise communications services, is used by 30,000 organizations, including Walmart, Starbucks and Chevron, according to the most recent figures Facebook shared in October 2017.

 

OTHER HEADLINES

  • Instagram Analytics launches in beta; to be woven into Facebook Analytics platform (techcrunch)
  • Facebook properties saw content consumption slide 7% in September, analysis finds (Marketing Dive)
  • Macy's creates personalized Instagram gift guides for holiday shoppers (Marketing Dive)
 
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