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Advertisers: FB's Security Breach ‘Barely Registers’ - Facebook Friday for Week Ending 10/5

October 5, 2018

POLICY, PRIVACY & POLITICS

For Advertisers on Facebook, Friday’s Security Breach ‘Barely Registers’ (AdWeek)

Advertisers and marketers are largely unconcerned with the social media giant’s latest security breach, according to AdWeek. Facebook has provided few updates so far on the extent of the attack, but said in a blog post Tuesday that third-party apps that allow users to log in using Facebook credentials were not affected as far as they could tell. For marketers, the lack of information about the extent of the breach and what it will mean has led to some confusion. Overall, though, they are continuing business as usual—at least for now. 

EU Responds to Facebook’s 50 Million User Account Data Breach (WSJ)

European privacy regulators could fine Facebook up to $1.6 billion over the social network's latest data breach, which exposed at least 50 million user accounts. The hacking attack, revealed last Friday, did not steal user passwords but their access tokens, digital keys that let people remain logged in to the service and, sometimes, log into other services, as well. Facebook says it has fixed the flaw and reset the tokens.

 

NEW FUNCTIONALITY

Facebook's Adding a Range of New Tools to Marketplace to Mark the Option's Second Anniversary (Social Media Today)

Facebook's effort to tap into the popularity of buy, swap and sell groups, Facebook Marketplace, is two years old this week, and to mark the occasion, The Social Network has outlined some interesting new, AI-fueled tools to enhance the Marketplace experience, and boost Facebook's evolving eCommerce efforts. Of note, Facebook is providing sellers with more context as to what they should add to their listings to maximize results, based on image recognition and comparative insight from similar listed items. 

Facebook Introduces New Video Ad Options (Advertismint)

Facebook just introduced two new options for video ad buyers that simplifies buying and delivering video ad campaigns. With In-Stream Reserve, advertisers get more placement options for their in-stream ads. With ThruPlay, advertisers can optimize and only pay for video ads watched in full. ThruPlay video placements are available in Facebook, Instagram, and Audience Network as in-stream, stories, and feed formats. Facebook says ThruPlay will roll out now to Ads Manager and will be globally accessible in the coming weeks.

 

NEWS YOU CAN USE

Speaking of In-Stream Reserve … Ad Buyers Question the Quality of Facebook’s Premium Video Ads (Digiday)

Facebook reportedly started pitching its new “In-Stream Reserve” program of premium video inventory at a price of $750,000 for a three-month commitment, but has since dropped the price tag to around $250,000.

Your Customer Satisfaction Scores Can Make or Break Your Facebook Ad Campaigns (Advertisemint)

Businesses running ads on Facebook can now see customer satisfaction scores. A new dashboard that shows a satisfaction score provided by customers who bought products through a Facebook ad. If a business’s score reflects a lot of dissatisfaction, Facebook will penalize the business. 

How to Use Facebook Groups for Your Brand or Business (Social Media Today)

Research from Facebook shows that groups are seeing a lot more engagement than Pages. This is because Facebook groups enable members to start conversations more seamlessly than a Facebook Page does, while it's also part of the broader shift away from public sharing to discussions in more enclosed, private spaces.

 

OTHER HEADLINES

 

5 Ways to Use Facebook on Giving Tuesday - Facebook Friday Headlines for Week Ending 9/14

September 14, 2018

POLICY, PRIVACY & POLITICS

Google, Facebook Dealt Blow by EU Lawmakers on Copyright (Bloomberg)

Tech platforms and internet activists protested the outcome of a European Parliament vote Wednesday to back copyright rules that would help video, music and other rights holders seek compensation for use of their content online. Google, Facebook and other tech firms may soon be forced to negotiate licenses for content that appears on their sites, creating legal headaches for the companies, after lawmakers broadly supported a legislative proposal for new copyright rules, unveiled in 2016 by the European Commission.

Here Comes Another EU Law Threatening Google and Facebook With Enormous Fines Law (Fortune)

The European Union may hit companies such as Google, Facebook and Twitter with yet another new law that comes with massive fines for non-compliance, and this time it’s all about terror. Much as the General Data Protection Regulation threatens companies with fines of up to 4% of global revenues if they break the EU’s privacy rules, a new piece of legislation would levy similar penalties if they don’t remove terrorist propaganda from their platforms within an hour of a “competent” authority telling them to do so.

NEW FUNCTIONALITY

Facebook tunes up ads with enhanced tracking, more transparent placement (Marketing Dive)

Facebook announced that it is adding new features, including publisher lists and publisher delivery reports, across in-stream videos, Instant Articles and audience network. Facebook is expanding the sharing of full lists of publishers monetizing their sites and apps so that advertisers can see where their ads are being delivered before starting a campaign. Advertisers will also be able to see a list of publisher sites where their ads appear by downloading a publisher delivery report.

Instagram's Testing Video Tagging, Another Sharing Option (Social Media Today)

Instagram is testing a way to allow users to tag their friends in their video posts, not just in photos, TechCrunch has learned and the company confirmed. The option works similarly to tagging photos, but instead of pressing the small icon at the bottom left to see the list of tagged names appear over top of the content – something that would be more difficult with videos – the button links to a list of tagged people.

NEWS YOU CAN USE

Facebook unwraps holiday-themed overlays, video templates and personalized storefronts (Marketing Dive)

The company is expanding overlays for dynamic ads so advertisers can build customizable templates to fit holiday promotions or non-seasonal campaigns. Two unnamed major retailers increased their return on ad spend by 40% after testing the overlays, Facebook said. Overlays for dynamic ads were launched last year to let advertisers add price and discount tags on product ads. The social network also said it will debut holiday-themed templates and stickers to its new video creation kit to help advertisers highlight specific products with timely visuals. 

Facebook Renames its Immersive 'Canvas' Ads and Provides New Engagement Options (Social Media Today)

Facebook is giving its immersive Canvas ad option an update, with a new name ('Instant Experience'), some new back-end tweaks to improve load time and performance, and new creative template options to make them easier than ever to implement. Canvas ads, which Facebook rolled out to all advertisers back in 2016, essentially offer a mini-website experience within Facebook itself, with the ads taking up the whole screen when clicked. Advertisers will also be allowed to integrate Facebook Pixel and third-party pixels into their Instant Experience campaigns.

5 Ways to Use Facebook to Promote Your Organization's Giving Tuesday Campaign (Social Media Today)

How can you use Facebook to get your supporters and online community to actually raise money for you on Giving Tuesday, and beyond? Here are some tips.

OTHER HEADLINES

  • Instagram COO Marne Levine is headed back to Facebook to become one of its top executives (Recode)
  • Facebook Messenger Ads: How to Use Them in Your Business (Digital Marketer)
  • Can Mark Zuckerberg Fix Facebook Before It Breaks Democracy? (The New Yorker)
 
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